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Item Details
| Title:
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PERFECT PR
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| By: |
Iain Maitland |
| Format: |
Paperback |
| List price:
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£78.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1861522215 |
| ISBN 13: |
9781861522214 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
24 September, 1998 |
| Series: |
Marketing Toolkits S. |
| Pages: |
256 |
| Description: |
Shows how to organize public relations activities and how to promote the right message about your company and products. The book covers all practical aspects of PR, including writing a press release; press interviews and how to prepare for them; and how to get perfect PR without spending a fortune. |
| Synopsis: |
How do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company. |
| Illustrations: |
glossary, index |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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