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Item Details
| Title:
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WINNING IN ASIA, US STYLE
MARKET AND NONMARKET STRATEGIES FOR SUCCESS |
| By: |
Vinod K. Aggarwal (Editor) |
| Format: |
Hardback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0312239114 |
| ISBN 13: |
9780312239114 |
| Publisher: |
ST MARTIN'S PRESS |
| Pub. date: |
1 August, 2003 |
| Pages: |
279 |
| Description: |
This work focuses on understanding the market and non-market strategies employed by American firms to boost their share of the developing Asian market and to rally the United States government in support of their initiatives. |
| Synopsis: |
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia. |
| Illustrations: |
biography |
| Publication: |
US |
| Imprint: |
St Martin's Press |
| Returns: |
Returnable |
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