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Item Details
| Title:
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WINNING IN ASIA, EUROPEAN STYLE
MARKET AND NONMARKET STRATEGIES FOR SUCCESS |
| By: |
V. Aggarwal |
| Format: |
Hardback |
| List price:
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£67.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0312239130 |
| ISBN 13: |
9780312239138 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
18 October, 2001 |
| Pages: |
290 |
| Description: |
Asian-Pacific economies are among the most attractive markets in the world. This first volume in a three volume examines the future of Asian economy and markets in Europe, Japan and America. It focusses on the strategies employed by European firms and the ups and downs of the Asian market. |
| Synopsis: |
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors. |
| Illustrations: |
XIV, 290 p. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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