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Item Details
Title:
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WE ARE WHAT WE SELL [3 VOLUMES]
HOW ADVERTISING SHAPES AMERICAN LIFE. . . AND ALWAYS HAS |
By: |
Danielle Sarver Coombs (Editor), Bob Batchelor (Editor) |
Format: |
Hardback |
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List price:
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£150.00 |
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ISBN 10: |
0313392447 |
ISBN 13: |
9780313392443 |
Publisher: |
ABC-CLIO |
Pub. date: |
31 December, 2013 |
Pages: |
1004 |
Description: |
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive. |
Synopsis: |
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive. * Includes original essays by noted cultural and advertising historians, commentators, and journalists * Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context * Supplies a comprehensive examination of advertising history and its consequences across modern America * Presents an extensive analysis of the role of new media and the Internet * Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes |
Illustrations: |
15 |
Publication: |
US |
Imprint: |
Praeger Publishers Inc |
Returns: |
Non-returnable |
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