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Item Details
Title: WE ARE WHAT WE SELL [3 VOLUMES]
HOW ADVERTISING SHAPES AMERICAN LIFE. . . AND ALWAYS HAS
By: Danielle Sarver Coombs (Editor), Bob Batchelor (Editor)
Format: Hardback

List price: £150.00


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ISBN 10: 0313392447
ISBN 13: 9780313392443
Publisher: ABC-CLIO
Pub. date: 31 December, 2013
Pages: 1004
Description: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive.
Synopsis: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive. * Includes original essays by noted cultural and advertising historians, commentators, and journalists * Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context * Supplies a comprehensive examination of advertising history and its consequences across modern America * Presents an extensive analysis of the role of new media and the Internet * Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes
Illustrations: 15
Publication: US
Imprint: Praeger Publishers Inc
Returns: Non-returnable
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THIS IS NOT AVAILABLE 034517
WE ARE WHAT WE SELL: HOW ADVERTISING SHAPES AMERICAN LIFE. . . AND ALWAYS HAS [3 VOLUMES]

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