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Item Details
Title: ROCK BRANDS
SELLING SOUND IN A MEDIA SATURATED CULTURE
By: Elizabeth Barfoot Christian (Editor), Jeremy V. Adolphson, Bob Batchelor
Format: Paperback

List price: £46.00
Our price: £41.40
Discount:
10% off
You save: £4.60
ISBN 10: 0739146351
ISBN 13: 9780739146354
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: LEXINGTON BOOKS
Pub. date: 22 December, 2010
Pages: 344
Synopsis: Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.
Publication: US
Imprint: Lexington Books
Returns: Returnable
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