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Item Details
| Title:
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RETAILING MANAGEMENT
ANALYSIS, PLANNING AND CONTROL |
| By: |
David Walters |
| Format: |
Paperback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333608062 |
| ISBN 13: |
9780333608067 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
12 July, 1994 |
| Edition: |
1994 ed. |
| Pages: |
360 |
| Description: |
By examining the structural influences on decision-making and how the retail business functions, this book explores the implementation issues of strategic and operational retailing management decisions. |
| Synopsis: |
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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