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Item Details
| Title:
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THE AMERICANISATION OF EUROPEAN BUSINESS
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| By: |
Matthias Kipping (Editor), Ove Bjarnar (Editor) |
| Format: |
Hardback |
| List price:
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£150.00 |
| Our price: |
£135.00 |
| Discount: |
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| You save:
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£15.00 |
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| ISBN 10: |
0415171911 |
| ISBN 13: |
9780415171915 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
7 May, 1998 |
| Series: |
Routledge International Studies in Business History |
| Pages: |
256 |
| Description: |
A description of the influence of the US management model on Europe after 1945 in the ROUTLEDGE INTERNATIONAL STUDIES IN BUSINESS HISTORY series. The text analyses the reaction to the US productivity drive in Europe in detail, and is Volume 6 in the series. |
| Synopsis: |
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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