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Item Details
| Title:
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THE AMERICANISATION OF EUROPEAN BUSINESS
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| By: |
Matthias Kipping (Editor), Ove Bjarnar (Editor) |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134693737 |
| ISBN 13: |
9781134693733 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 September, 2002 |
| Series: |
Routledge International Studies in Business History |
| Pages: |
256 |
| Synopsis: |
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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