REPRESENTING CONSUMERS by Barbara Stern (Editor) ( 9780415184144 )

Item Details

Title:

REPRESENTING CONSUMERS
VOICES, VIEWS AND VISIONS

By:

Barbara Stern (Editor)

Format:

Paperback

List price:

£62.99

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£61.10

Discount:

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£1.89

ISBN 10:

0415184142

ISBN 13:

9780415184144

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 September, 1998

Series:

Routledge Interpretive Marketing Research

Pages:

416

Description:

Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

Synopsis:

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Illustrations:

illustrations

Publication:

Imprint:

Routledge

Returns:

Returnable

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