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Item Details
Title: THE SAGE HANDBOOK OF MARKETING THEORY
By: Mark Tadajewski (Editor), Barbara Stern (Editor), Michael Saren (Editor)
Format: Paperback

List price: £40.00
Our price: £36.00
Discount:
10% off
You save: £4.00
ISBN 10: 1446270513
ISBN 13: 9781446270516
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS LTD
Pub. date: 25 March, 2013
Pages: 544
Description: Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Synopsis: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Returnable
Some other items by this author:
BUSINESS-TO-BUSINESS MARKETING (HB)
CONSUMPTION AND SPIRITUALITY
CONSUMPTION AND SPIRITUALITY
CONSUMPTION AND SPIRITUALITY
CONSUMPTION AND SPIRITUALITY (HB)
CONSUMPTION AND SPIRITUALITY (PB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (PB)
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING (HB)
CRITICAL MARKETING (HB)
CRITICAL MARKETING (PB)
CRITICAL MARKETING (PB)
CRITICAL MARKETING STUDIES (HB)
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING (HB)
FOUNDATIONS OF MARKETING THOUGHT
GENDERED MARKETING (HB)
GLACIERS AND GLACIATION, 2ND EDITION
HISTORICAL RESEARCH IN MARKETING MANAGEMENT (HB)
INTERNATIONAL PERSPECTIVES OF MARKETING THEORY (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)
MACROMARKETING (HB)
MANAGING AND MARKETING TECHNOLOGY (PB)
MARKET RESEARCH (HB)
MARKET RESEARCH (PB)
MARKETING AND FEMINISM
MARKETING AND FEMINISM
MARKETING AND FEMINISM
MARKETING AND FEMINISM (HB)
MARKETING AND FEMINISM (PB)
MARKETING GRAFFITI
MARKETING GRAFFITI
MARKETING GRAFFITI
MARKETING GRAFFITI
MARKETING GRAFFITI
MARKETING GRAFFITI
MARKETING GRAFFITI (HB)
MARKETING GRAFFITI (PB)
MARKETING THEORY
MARKETING THEORY
MARKETING THEORY (HB)
MARKETING THEORY (HB)
MARKETING THEORY (HB)
MARKETING THEORY (PB)
MARKETING THEORY (PB)
MOTHERHOODS, MARKETS AND CONSUMPTION
MOTHERHOODS, MARKETS AND CONSUMPTION
MOTHERHOODS, MARKETS AND CONSUMPTION
MOTHERHOODS, MARKETS AND CONSUMPTION (HB)
MOTHERHOODS, MARKETS AND CONSUMPTION (PB)
NEW DIRECTIONS IN CRITICAL MARKETING STUDIES (HB)
NONPROFIT MARKETING (HB)
PHILOSOPHY OF MARKETING (HB)
REPRESENTING CONSUMERS
REPRESENTING CONSUMERS
REPRESENTING CONSUMERS
REPRESENTING CONSUMERS
REPRESENTING CONSUMERS
REPRESENTING CONSUMERS (HB)
REPRESENTING CONSUMERS (PB)
RETHINKING MARKETING
RETHINKING MARKETING (HB)
RETHINKING MARKETING (PB)
ROYAL FEVER
ROYAL FEVER (HB)
ROYAL FEVER (PB)
THE HISTORY OF MARKETING THOUGHT (HB)
THE MARKETING PATHFINDER (PB)
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY (HB)
THE SAGE HANDBOOK OF CONSUMER CULTURE (HB)
THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (HB)

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