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Item Details
| Title:
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EUROPEAN BUSINESS
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| By: |
Debra Johnson, Colin Turner |
| Format: |
Hardback |
| List price:
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£120.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0415351340 |
| ISBN 13: |
9780415351348 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 October, 2006 |
| Edition: |
2nd Revised edition |
| Pages: |
480 |
| Description: |
Highlighting the various aspects of the European business environment, this volume focuses on market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence. It also explores issues such as the European consumer, entrepreneurship, and Europe's relationship with economies such as China. |
| Synopsis: |
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: * new material on the single European market, the single currency and related policy issues * issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China * an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources * a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business.Visit the Companion website at www.routledge.com/textbooks/9780415351355 |
| Illustrations: |
63 black & white illustrations, 37 black & white tables, 63 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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