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Item Details
| Title:
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INTERNATIONAL BUSINESS
THEMES AND ISSUES IN THE MODERN GLOBAL ECONOMY |
| By: |
Debra Johnson, Colin Turner |
| Format: |
Electronic book text |
| List price:
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£50.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135175675 |
| ISBN 13: |
9781135175672 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2010 |
| Pages: |
528 |
| Synopsis: |
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresenvironmental drivers: how international strategy is shaped and the emergence of internationalized businessesresource issues: how resources can determine success in the global economy or impede firm evolution.Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646. |
| Illustrations: |
42 Line drawings, black and white; 45 Tables, black and white; 87 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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