THE MARKETISATION OF HIGHER EDUCATION AND THE STUDENT AS CONSUMER by Mike Molesworth (Editor), Dr. Richard Scullion (Editor), Elizabeth Nixon (Editor) ( 9780415584456 )

Item Details

Title:

THE MARKETISATION OF HIGHER EDUCATION AND THE STUDENT AS CONSUMER

By:

Mike Molesworth (Editor), Dr. Richard Scullion (Editor), Elizabeth Nixon (Editor)

Format:

Hardback

List price:

£120.00

Our price:

£108.00

Discount:

10% off

You save:

£12.00

ISBN 10:

0415584450

ISBN 13:

9780415584456

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 September, 2010

Pages:

264

Description:

Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers insight into the effects of government policy on the structure and operation of universities.

Synopsis:

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet 'consumer demands'. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and 'profits'. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications.This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: * the international and financial context of marketisation * the new purposes of universities * the implications of university branding and promotion * league tables and student surveys vs. quality of education * the higher education market and distance learning * students as 'active consumers' in the co-creation of value * changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

Illustrations:

7 black & white tables, 2 black & white line drawings

Publication:

Imprint:

Routledge

Returns:

Returnable

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