 |
|
|
Item Details
| Title:
|
THE MARKETING OF POLITICAL PARTIES
POLITICAL MARKETING AT THE 2005 GENERAL ELECTION |
| By: |
Darren G. Lilleker (Editor), Nigel A. Jackson (Editor), Dr. Richard Scullion (Editor) |
| Format: |
Paperback |
| List price:
|
£15.99 |
| Our price: |
£14.39 |
| Discount: |
|
| You save:
|
£1.60 |
|
|
|
|
|
| ISBN 10: |
0719073014 |
| ISBN 13: |
9780719073014 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
30 November, 2006 |
| Pages: |
288 |
| Description: |
The book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- . |
| Synopsis: |
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. -- . |
| Illustrations: |
Illustrations, black & white|Tables |
| Publication: |
UK |
| Imprint: |
Manchester University Press |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|