| Synopsis: |
Twenty years after the first edition of Global Corporate Strategy and Trade Policy first published, Alan Rugman and Alain Verbeke's seminal book remains as relevant to an examination of the relationships between firms and governments as ever. As developed nations now face a sharp rise in imports from rapidly developing countries such as China and India, this groundbreaking theoretical analysis of strategic management and trade policy, with the authors' original framework now substantively updated and extended, may indeed take on a new kind of consequence for students and practitioners of international business than it did even twenty years ago. Where once the core of the debate focused on the EU, the US, and Japan, now the so-called "core triad" has extended to the broad regions of Europe, North America, and Asia. The volume has long offered a sophisticated analysis of the interactions between industrial / science policy and corporate strategy.New to the second edition are extensive discussions of innovation policy, clustering and its role in enhancing competitiveness, spill-over effects, international technology transfer, trade and investment agreements such as NAFTA, the deeper integration of the EU, investor state dispute, and an examination of parent/subsidy relationships within the internal network of the multinational enterprise. Additionally, the authors have written entirely new chapters analyzing the impact of environmental regulations on corporate strategy, large firms' reliance on sales within their home region, and the role of NGOs in the formulation of both government policy and corporate strategy. Global Corporate Strategy and Trade Policy, 2nd Edition reintroduces the basic theoretical models of Rugman and Verbeke and demonstrates that these models remain required tools for contemporary scholarly analysis. This new edition also provides the first serious investigation of strategies for multinational enterprises in a world of globalization and regional economic activity, and incorporates new real world case studies into the historical context of the volume's original contribution. |