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Item Details
Title:
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INTERNATIONAL BUSINESS
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Volume: |
1 |
By: |
Alan Rugman |
Format: |
Mixed media product |
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List price:
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£38.17 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1405840714 |
ISBN 13: |
9781405840712 |
Publisher: |
PEARSON HIGHER EDUCATION |
Pub. date: |
28 February, 2006 |
Edition: |
4 Rev ed |
Description: |
Taking a regional approach, this text aims to challenge some of the assumptions behind globalization and focuses on both the dominant economies. This book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. |
Returns: |
Returnable |
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