POLITICAL PUBLIC RELATIONS by Professor Jesper Stromback (Editor), Spiro Kiousis (Editor) ( 9780415873802 )

Item Details

Title:

POLITICAL PUBLIC RELATIONS
PRINCIPLES AND APPLICATIONS

By:

Professor Jesper Stromback (Editor), Spiro Kiousis (Editor)

Format:

Hardback

List price:	£135.00
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0415873800

ISBN 13:

9780415873802

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 March, 2011

Series:

Routledge Communication Series

Pages:

352

Description:

This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines - political communication, public relations and political science - to explore the area in detail, and suggests a research agenda for future studies on political public relations.

Synopsis:

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines-political communication, public relations and political science-to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Illustrations:

9 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

GLOBAL POLITICAL MARKETING