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Item Details
Title: OPINION POLLS AND THE MEDIA
REFLECTING AND SHAPING PUBLIC OPINION
By: Christina Holtz-Bacha (Editor), Professor Jesper Stromback (Editor)
Format: Hardback

List price: £99.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230278892
ISBN 13: 9780230278899
Publisher: PALGRAVE MACMILLAN
Pub. date: 5 April, 2012
Pages: 291
Description: A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.
Synopsis: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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