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Item Details
| Title:
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EATING THE BIG FISH
HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS |
| By: |
Adam Morgan |
| Format: |
Electronic book text |
| List price:
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£33.59 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470527757 |
| ISBN 13: |
9780470527757 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
3 April, 2009 |
| Edition: |
2nd Revised edition |
| Pages: |
368 |
| Illustrations: |
Charts: 14 B&W, 0 Color; Photos: 19 B&W, 0 Color; Graphs: 8 B&W, 0 Color |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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