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Item Details
| Title:
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THE HANDBOOK OF COMMUNICATION AND CORPORATE REPUTATION
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| By: |
Craig E. Carroll (Editor) |
| Format: |
Hardback |
| List price:
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£48.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470670983 |
| ISBN 13: |
9780470670989 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
17 May, 2013 |
| Series: |
Handbooks in Communication and Media |
| Pages: |
650 |
| Description: |
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. |
| Synopsis: |
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. * Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars * Brings together state-of-the-art communication studies insights on corporate reputation * Identifies and addresses the lacunae in the research literature * Applies new theoretical frameworks to corporate reputation |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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