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Item Details
Title: THE HANDBOOK OF COMMUNICATION AND CORPORATE REPUTATION
By: Craig E. Carroll (Editor)
Format: Other digital

List price: £156.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 111833552X
ISBN 13: 9781118335529
Publisher: JOHN WILEY & SONS INC
Pub. date: 3 June, 2013
Series: Handbooks in Communication and Media
Pages: 656
Description: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
Synopsis: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Non-returnable
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