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Item Details
| Title:
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CORPORATE DIPLOMACY
THE STRATEGY FOR A VOLATILE, FRAGMENTED BUSINESS ENVIRONMENT |
| By: |
Ulrich Steger |
| Format: |
Hardback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470848901 |
| ISBN 13: |
9780470848906 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
29 November, 2002 |
| Pages: |
320 |
| Description: |
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. |
| Synopsis: |
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation. |
| Illustrations: |
further reading |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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