MANAGING OUTSIDE PRESSURE AND CORPORATE EARLY AWARENESS by Matthias Winter, Ulrich Steger ( 9780471979333 )

Item Details

Title:

MANAGING OUTSIDE PRESSURE AND CORPORATE EARLY AWARENESS

By:

Matthias Winter, Ulrich Steger

Format:

Hardback

List price:

£57.00

Our price:

£51.30

Discount:

10% off

You save:

£5.70

ISBN 10:

0471979333

ISBN 13:

9780471979333

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

25 June, 1998

Pages:

264

Description:

This book guides managers in forecasting the effects of outside pressure groups--a hot corporate topic in the media lately--and advises them on how best to avoid potential damage to their organizationa s public image and financial health.

Synopsis:

"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." --C.A.J. Herkstroter, Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." --Jurgen Dorman, CEO of Hoechst Corporation "You dona t have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." --John Elkington, Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business "Brand and reputation are ever more important for value creation.Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win--win solutions." --Claude Fussler, Vice--President for the Environment, Dow Europe

Illustrations:

illustrations

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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