MENU by Jack E. Miller, David V. Pavesic ( 9780471287476 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MENU
PRICING AND STRATEGY

By:

Jack E. Miller, David V. Pavesic

Format:

Paperback

List price:

£95.95

Our price:

£86.36

Discount:

10% off

You save:

£9.59

ISBN 10:

0471287474

ISBN 13:

9780471287476

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

30 June, 1996

Edition:

4th Revised edition

Pages:

240

Description:

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.

Synopsis:

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Illustrations:

facsimiles

Publication:

Imprint:

John Wiley & Sons Inc

Returns:

Returnable

Some other items by this author:

BOOK OF YIELDS (HB)

CHEF'S BOOK OF FORMULAS, YIELDS AND SIZES (HB)

CHIC BAKING/PASTRY (HB)

CHIC HOSPITALITY (HB)