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Item Details
| Title:
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RADICAL E
FROM GE TO ENRON-LESSONS ON HOW TO RULE THE WEB |
| By: |
Joel Kurtzman, Glenn Rifkin |
| Format: |
Hardback |
| List price:
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£18.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0471410470 |
| ISBN 13: |
9780471410478 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
24 April, 2001 |
| Pages: |
224 |
| Description: |
This book is for executives and managers in countless brick-and- mortar companies looking to add or strengthen an Internet component to their organizations. It couldn't be more timely--as the wheat is separated from the chaff among companies now. An effective Internet strategy, which holds vast and dramatic implications, becomes the winning factor. |
| Synopsis: |
Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses* General Electric Plastics* Enron* Victoria's Secret* Nortel Networks* David Bowie (DavidBowie.com)* General Motors* Southwest* Airlines* Progressive* Staples "The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime." -James Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how." -Shailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance.At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap." -Michael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules." -George Conrades, CEO, Akamai |
| Illustrations: |
index |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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