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Item Details
Title: TRAVEL, TOURISM AND HOSPITALITY RESEARCH
A HANDBOOK FOR MANAGERS AND RESEARCHERS
By: J. R. Brent Ritchie (Editor), Charles R. Goeldner (Editor)
Format: Paperback

List price: £117.00
Our price: £105.30
Discount:
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You save: £11.70
ISBN 10: 0471582484
ISBN 13: 9780471582489
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY & SONS INC
Pub. date: 1 March, 1994
Edition: 2nd Revised edition
Pages: 640
Description: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
Synopsis: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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