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Item Details
| Title:
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TRADE MARKS AND BRANDS
AN INTERDISCIPLINARY CRITIQUE |
| By: |
Lionel Bently (Editor), Jennifer Davis (Editor), Jane C. Ginsburg (Editor) |
| Format: |
Electronic book text |
| List price:
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£85.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0511495218 |
| ISBN 13: |
9780511495212 |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
13 April, 2010 |
| Series: |
Cambridge Intellectual Property and Information Law 10 |
| Description: |
A collection of essays examining the nature and function of trade marks and brands. |
| Synopsis: |
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law. |
| Publication: |
UK |
| Imprint: |
Cambridge University Press (Virtual Publishing) |
| Returns: |
Non-returnable |
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