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Item Details
| Title:
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VISUAL COMMUNICATION
IMAGES WITH MESSAGES |
| By: |
Paul Martin Lester |
| Format: |
Paperback |
| List price:
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£26.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
053419530X |
| ISBN 13: |
9780534195304 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
3 November, 1994 |
| Pages: |
500 |
| Description: |
A comprehensive text for a visual communication course, developing visual literacy by exploring the role of images in the communication process. Topics covered include: scientific and medical information about light; theoretical approaches to visual perception; and ethical issues related to images. |
| Synopsis: |
This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the "how" we see), the theoretical approaches to visual perception (the "why" we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the "what" we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia. |
| Illustrations: |
glossary, bbliography, index |
| Returns: |
Returnable |
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