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Item Details
| Title:
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VISUAL COMMUNICATION
IMAGES WITH MESSAGES |
| By: |
Paul Martin Lester |
| Format: |
Paperback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0534562442 |
| ISBN 13: |
9780534562441 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 August, 2002 |
| Edition: |
3rd Revised edition |
| Pages: |
416 |
| Description: |
This work offers coverage of issues specific to all forms of visual communication. It offers a physiological and theoretical background on visual perception, then moves to discuss various media and the visible role they play in our lives. |
| Synopsis: |
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives. |
| Illustrations: |
Illustrations (some col.), maps (some col.) ports. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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