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Item Details
Title: MEDIA NOW
By: Joseph Straubhaar, Robert LaRose
Format: Mixed media product

List price: £33.65


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ISBN 10: 0534647081
ISBN 13: 9780534647087
Publisher: CENGAGE LEARNING, INC
Pub. date: 7 January, 2005
Edition: 4th Revised edition2 Mixed media products
Pages: 528
Description: Provides students with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries.
Synopsis: Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.
No. of pieces 2
Illustrations: illustrations
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
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