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Item Details
Title: MEDIA NOW
UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY
By: Joseph D. Straubhaar, Robert LaRose, Lucinda D. Davenport
Format: Paperback

List price: £85.99
Our price: £83.41
Discount:
3% off
You save: £2.58
ISBN 10: 1305080351
ISBN 13: 9781305080355
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: CENGAGE LEARNING, INC
Pub. date: 1 January, 2015
Edition: 9th edition
Pages: 640
Description: Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, this book provides an introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry - and affect your everyday life.
Synopsis: Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.
Publication: US
Imprint: CENGAGE Learning Custom Publishing
Returns: Returnable
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