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Item Details
Title: INDUSTRIAL MARKETING MANAGEMENT
TEXT AND CASES
By: Robert Haas
Format: Hardback

List price: £40.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0534917224
ISBN 13: 9780534917227
Publisher: CENGAGE LEARNING, INC
Pub. date: 1 January, 1989
Edition: 4th Revised edition
Pages: 672
Description: This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing.
Synopsis: This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industrial and marketing management, and marketing strategy.
Publication: US
Imprint: South-Western
Returns: Non-returnable
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