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Item Details
Title:
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INDUSTRIAL MARKETING MANAGEMENT
TEXT AND CASES |
By: |
Robert Haas |
Format: |
Hardback |
List price:
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£40.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0534917224 |
ISBN 13: |
9780534917227 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
1 January, 1989 |
Edition: |
4th Revised edition |
Pages: |
672 |
Description: |
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. |
Synopsis: |
This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical distribution theory and international marketing. This book should be of interest to degree, postgraduate and MBA students taking courses in industrial and marketing management, and marketing strategy. |
Publication: |
US |
Imprint: |
South-Western |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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