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Item Details
| Title:
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MARKETING
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| By: |
O. C. Ferrell, William M. Pride, G. Tomas M. Hult |
| Format: |
Paperback |
| List price:
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£55.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538480564 |
| ISBN 13: |
9780538480567 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
23 August, 2011 |
| Edition: |
International ed of 16th revised ed |
| Pages: |
736 |
| Description: |
Suitable for students of various backgrounds and interest levels, this title combines an overview of essential marketing principles with a reader-friendly presentation. It offers coverage of marketing strategies and concepts with real-world examples including material on social networking and digital marketing. |
| Synopsis: |
Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's "Marketing 2012, International Edition" combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. "Marketing 2012, International Edition" includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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