 |
|
|
Item Details
| Title:
|
FOUNDATIONS OF MARKETING
|
| Volume: |
Student Text |
| By: |
William M. Pride, O. C. Ferrell |
| Format: |
Paperback |
| List price:
|
£41.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0618705007 |
| ISBN 13: |
9780618705009 |
| Publisher: |
CENGAGE LEARNING, INC |
| Edition: |
2nd Revised edition |
| Pages: |
544 |
| Description: |
Offers a concise approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This book also highlights topics in ethics, e-marketing, and customer relationship management, while incorporating research and examples throughout. |
| Synopsis: |
"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout. |
| Illustrations: |
4 colour illustrations |
| Publication: |
US |
| Imprint: |
Houghton Mifflin |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|