MARKETING by David Mercer ( 9780631211266 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING
THE ENCYCLOPAEDIC DICTIONARY

By:

David Mercer

Format:

Paperback

List price:

£36.99

Our price:

£27.00

Discount:

27% off

You save:

£9.99

ISBN 10:

0631211268

ISBN 13:

9780631211266

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

16 January, 1999

Pages:

600

Description:

aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.

Synopsis:

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.

Publication:

Imprint:

Blackwell Publishers

Returns:

Returnable

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