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Item Details
| Title:
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IMAGES OF STRATEGY
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| By: |
Stephen Cummings (Editor), David C. Wilson (Editor) |
| Format: |
Hardback |
| List price:
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£82.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0631226095 |
| ISBN 13: |
9780631226093 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
9 May, 2003 |
| Pages: |
464 |
| Description: |
Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management. |
| Synopsis: |
Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management. * Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management * Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in todaya s world. * Includes case examples to illustrate the chapters. * Provides further reading sections and student questions * Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings |
| Illustrations: |
103 |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Returnable |
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