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Item Details
Title: IMAGES OF STRATEGY
By: Stephen Cummings (Editor), David C. Wilson (Editor)
Format: Hardback

List price: £82.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0631226095
ISBN 13: 9780631226093
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 9 May, 2003
Pages: 464
Description: Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management.
Synopsis: Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management. * Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management * Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in todaya s world. * Includes case examples to illustrate the chapters. * Provides further reading sections and student questions * Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
Illustrations: 103
Publication: UK
Imprint: Blackwell Publishers
Returns: Returnable
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