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Item Details
Title: WHAT'S IN A NAME?
ADVERTISING AND THE CONCEPT OF BRANDS
By: John Philip Jones
Format: Hardback

List price: £23.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0669111422
ISBN 13: 9780669111422
Publisher: SIMON & SCHUSTER
Pages: 320
Publication: US
Imprint: The Free Press
Returns: Non-returnable
Some other items by this author:
ADVERTISING ORGANIZATIONS AND PUBLICATIONS
ADVERTISING ORGANIZATIONS AND PUBLICATIONS
ADVERTISING ORGANIZATIONS AND PUBLICATIONS (HB)
ADVERTISING ORGANIZATIONS AND PUBLICATIONS (PB)
BATTLES OF A GUNNER OFFICER (HB)
BURNING TANKS AND AN EMPTY DESERT
BURNING TANKS AND AN EMPTY DESERT (HB)
FABLES, FASHIONS, AND FACTS ABOUT ADVERTISING
FABLES, FASHIONS, AND FACTS ABOUT ADVERTISING
FABLES, FASHIONS, AND FACTS ABOUT ADVERTISING (PB)
FAITH WITHOUT DOGMA
HOW ADVERTISING WORKS
HOW ADVERTISING WORKS (PB)
HOW MUCH IS ENOUGH? (HB)
HOW TO USE ADVERTISING TO BUILD STRONG BRANDS
HOW TO USE ADVERTISING TO BUILD STRONG BRANDS (PB)
INTERNATIONAL ADVERTISING
INTERNATIONAL ADVERTISING (PB)
JOHNNY (PB)
JOHNNY: THE LEGEND AND TRAGEDY OF GENERAL SIR IAN HAMILTON (HB)
KEYNES'S VISION
KEYNES'S VISION
KEYNES'S VISION
KEYNES'S VISION
KEYNES'S VISION
KEYNES'S VISION (HB)
KEYNES'S VISION (PB)
QUEEN VICTORIA''S PALADINS: GARNET WOLSEL (HB)
QUEEN VICTORIA''S PALADINS: GARNET WOLSEL (PB)
THE ADVERTISING BUSINESS
THE ADVERTISING BUSINESS (PB)
THE CAULDRON OF WAR, 1914-1918: THE EXPE (HB)
THE CAULDRON OF WAR, 1914-1918: THE EXPE (PB)
THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 (HB)
THE ULTIMATE SECRETS OF ADVERTISING
THE ULTIMATE SECRETS OF ADVERTISING (PB)
WHAT'S IN A NAME? (HB)
WHAT'S IN A NAME? (PB)
WHEN ADS WORK (HB)
WHEN ADS WORK (PB)

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