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Item Details
| Title:
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HOW TO USE ADVERTISING TO BUILD STRONG BRANDS
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| By: |
John Philip Jones (Editor) |
| Format: |
Electronic book text |
| List price:
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£48.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452267553 |
| ISBN 13: |
9781452267555 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
23 July, 2012 |
| Edition: |
1st edition |
| Description: |
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts. |
| Synopsis: |
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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