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Item Details
Title: STRATEGY
SUSTAINING COMPETITIVE ADVANTAGE IN A GLOBALISED CONTEXT
By: Geoff Goldman, Cecile Nieuwenhuizen
Format: Paperback

List price: £28.50


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0702171956
ISBN 13: 9780702171956
Publisher: JUTA & COMPANY LTD
Pub. date: 3 April, 2006
Pages: 160
Description: Introduces learners to the fundamental concepts of strategic management of a small business, in the context of globalisation. This book provides learners with the tools to analyse, formulate and implement strategies that will enhance the performance of a small business.
Synopsis: This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.
Illustrations: charts
Publication: South Africa
Imprint: Juta Legal and Academic Publishers
Returns: Returnable
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