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Item Details
Title: BUSINESS AND MARKETING CASES
By: Cecile Nieuwenhuizen (Editor)
Format: Paperback

List price: £28.95


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ISBN 10: 070218909X
ISBN 13: 9780702189098
Publisher: JUTA & COMPANY LTD
Pub. date: 1 January, 2011
Pages: 152
Description: The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs.
Synopsis: This is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Illustrations: b/w photos, tables & charts
Publication: South Africa
Imprint: Juta Legal and Academic Publishers
Returns: Non-returnable
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