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Item Details
Title:
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RELATIONSHIP MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT
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By: |
Adele Berndt (Editor), Madele Tait (Editor) |
Format: |
Paperback |
List price:
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£49.95 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0702186872 |
ISBN 13: |
9780702186875 |
Publisher: |
JUTA & COMPANY LTD |
Pub. date: |
9 December, 2011 |
Edition: |
2nd edition |
Pages: |
250 |
Description: |
This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning of marketing. |
Synopsis: |
This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders. |
Publication: |
South Africa |
Imprint: |
Juta Legal and Academic Publishers |
Returns: |
Non-returnable |
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