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Item Details
| Title:
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INTEGRATED MARKETING COMMUNICATION
CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION |
| By: |
Robyn Blakeman |
| Format: |
Paperback |
| List price:
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£42.00 |
| Our price: |
£37.80 |
| Discount: |
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| You save:
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£4.20 |
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| ISBN 10: |
0742529649 |
| ISBN 13: |
9780742529649 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
16 April, 2007 |
| Pages: |
280 |
| Description: |
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices. |
| Synopsis: |
A newer edition of this book is available. See the new edition's page at the following address: https://rowman.com/ISBN/9781442221222 Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches. |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Returnable |
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