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Item Details
Title: ADVERTISING CAMPAIGN DESIGN
JUST THE ESSENTIALS
By: Robyn Blakeman
Format: Paperback

List price: £58.99
Our price: £53.09
Discount:
10% off
You save: £5.90
ISBN 10: 0765625539
ISBN 13: 9780765625533
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 15 August, 2011
Pages: 247
Description: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Synopsis: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Publication: US
Imprint: M.E. Sharpe
Returns: Returnable
Some other items by this author:
ADVERTISING CAMPAIGN DESIGN
ADVERTISING CAMPAIGN DESIGN
ADVERTISING CAMPAIGN DESIGN
ADVERTISING CAMPAIGN DESIGN (HB)
ADVERTISING DESIGN BY MEDIUM
ADVERTISING DESIGN BY MEDIUM (HB)
BRAINS BEHIND GREAT AD CAMPAIGNS (HB)
INTEGRATED MARKETING COMMUNICATION
INTEGRATED MARKETING COMMUNICATION
INTEGRATED MARKETING COMMUNICATION (HB)
INTEGRATED MARKETING COMMUNICATION (HB)
INTEGRATED MARKETING COMMUNICATION (PB)
INTEGRATED MARKETING COMMUNICATION (PB)
NONTRADITIONAL MEDIA IN MARKETING AND ADVERTISING
NONTRADITIONAL MEDIA IN MARKETING AND ADVERTISING (PB)
STRATEGIC USES OF ALTERNATIVE MEDIA (PB)
THE BARE BONES INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION
THE BARE BONES INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION (HB)
THE BARE BONES INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION (PB)
THE BARE BONES OF ADVERTISING PRINT DESIGN
THE BARE BONES OF ADVERTISING PRINT DESIGN (HB)
THE BARE BONES OF ADVERTISING PRINT DESIGN (PB)
THE BRAINS BEHIND GREAT AD CAMPAIGNS
THE BRAINS BEHIND GREAT AD CAMPAIGNS (PB)

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