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Item Details
| Title:
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THE DIP
THE EXTRAORDINARY BENEFITS OF KNOWING WHEN TO QUIT (AND WHEN TO STICK) |
| By: |
Seth Godin |
| Format: |
Electronic book text |
| List price:
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£7.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0748129278 |
| ISBN 13: |
9780748129270 |
| Publisher: |
LITTLE, BROWN BOOK GROUP |
| Pub. date: |
3 February, 2011 |
| Pages: |
96 |
| Synopsis: |
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. |
| Publication: |
UK |
| Imprint: |
Piatkus Books |
| Returns: |
Non-returnable |
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