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Item Details
Title: STRATEGIC MARKETING COMMUNICATIONS
By: P. R. Smith, Chris Berry, Alan Pulford
Format: Paperback

List price: £31.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0749429186
ISBN 13: 9780749429188
Publisher: KOGAN PAGE LTD
Pub. date: 1 July, 1999
Edition: 2nd Revised edition
Pages: 300
Description: Marketing Communications text for for the CIM syllabus.
Synopsis: This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Non-returnable
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