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Item Details
| Title:
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EMARKETING EXCELLENCE
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| By: |
PR Smith, Dave Chaffey |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136406913 |
| ISBN 13: |
9781136406911 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 May, 2008 |
| Edition: |
3rd New edition |
| Pages: |
508 |
| Synopsis: |
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC (R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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