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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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Title:
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DEVELOP YOUR MARKETING SKILLS
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By: |
Neil Richardson |
Format: |
Paperback |
List price:
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£8.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0749453958 |
ISBN 13: |
9780749453954 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
3 October, 2008 |
Series: |
Creating Success Series |
Pages: |
160 |
Description: |
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. This title outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, and pricing perspectives. |
Illustrations: |
ill |
Returns: |
Non-returnable |
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