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Item Details
| Title:
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STRATEGIC INTERNAL COMMUNICATION
HOW TO BUILD EMPLOYEE ENGAGEMENT AND PERFORMANCE |
| By: |
David Cowan |
| Format: |
Paperback |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749470119 |
| ISBN 13: |
9780749470111 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
1 June, 2014 |
| Pages: |
192 |
| Description: |
Effective internal communications is a neglected area in the world of business. This book offers an approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement. |
| Synopsis: |
Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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