| Title:
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PRINCIPLES OF RETAILING
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| By: |
John Fernie, Christopher Moore, Suzanne Fernie |
| Format: |
Paperback |
| List price:
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£33.99 |
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it.
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| ISBN 10: |
0750647035 |
| ISBN 13: |
9780750647038 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
23 June, 2003 |
| Pages: |
394 |
| Description: |
Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field by taking an international/pan-European approach. |
| Synopsis: |
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |