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Item Details
Title: INTERNATIONAL RETAIL MARKETING
By: Christopher Moore, Margaret Bruce, Grete Birtwistle
Format: Electronic book text

List price: £38.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136393765
ISBN 13: 9781136393761
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 March, 2007
Pages: 280
Synopsis: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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